Training - Essential skills
Covering the key skills every advertiser needs from the basics of how to create an ad campaign to ensuring your communications are integrated, and from writing effectively for business to gaining the skills to carve out a successful advertising career.
- TW560 - How advertising works...a complete guide
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30 Sep
A full primer of the ins and outs, ups and downs, opportunities and obstacles of the world of advertising.
- TW561B - Career starter - determining your goals and networking effectively to help achieve them
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3 Oct
Making the right choices and habits to build and grow a successful career.
- TW565 - Measuring Advertising Effectiveness
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21 Oct
A concise introduction to measuring the impact of advertising - on consumers and on your bottom-line.
- TW570 - Understanding the requirements of data protection law
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6 Nov
An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications.
- TW575 - Brand relevant consumer insights
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2 Dec
Choosing the best consumer insights to drive business and brand success
