Training - Specialist skills
These courses will help you move onwards and upwards. You might now have a good grasp on the basics but these specialist skills will give you the extra knowledge you need to expand your marketplace repertoire.
- TW562 - Event Marketing Part 1 & 2
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9 Oct
Part 1 & 2 as the full day course - The killer secrets of successful exhibiting - A 'how to exhibit' training course, packed with hints and tips, case studies and solid advice & Managing events for maximum success - Establishing the set practices and processes that deliver consistent ROI from customer events.
- TW562A - Event Marketing Part 1
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9 Oct
The killer secrets of successful exhibiting - A 'how to exhibit' training course, packed with hints and tips, case studies and solid advice. MORNING ONLY
- TW562B - Event Marketing Part 2
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9 Oct
Managing events for maximum success - Establishing the set practices and processes that deliver consistent ROI from customer events. AFTERNOON ONLY
- TW563 - Securing impact and value from effective PR
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14 Oct
A contemporary and practical review of modern practice that will focus, with reference to examples, on how to get the maximum value and impact from public relations programmes.
- TW564 - Controlling TV production
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15 Oct
An up-to-date insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of broadcast communication.
- TW564A - Understanding branded content - how to benefit from the new media landscape
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17 Oct
TV and radio audiences are in decline. Advertisers can now be media owners in their own right. What does this mean and how can you attract and keep consumers' attention for longer?
- TW568 - Using sponsorship effectively
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4 Nov
From developing strategy to integrating with other initiatives to evaluating partnership outcomes.
- TW573 - Driving growth via sales promotion
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14 Nov
Bringing brands to life, creating a point of difference, inspiring consumers to act - and driving ROI through added value activity. HALF DAY ONLY
