Action groups

              
                                                     ISBA is a membership body and we measure our success in large part by the active involvement of our member companies. ISBA's action groups are chaired by senior people from our membership and are supported by the functional expertise of the ISBA team. Over 200 individual members contribute their time to these groups. It follows then that our action groups are central to our operation. They are the forums where we share expertise and experiences and where we discuss, debate and decide. Currently, our groups cover the following areas:

Communications Procurement (Compag)  - Operating as an educational forum and community, the members of our Communications Procurement Action Group (Compag) have worked together to discuss and debate marketplace trends and key challenges, to identify new procurement tools and techniques and to build relevant benchmarks.  In additon to the main group, Compag sub-committees have been set up to be specific forums for Procurement Profile, Market Research and Pharma.
                                            
Public Affairs - Defending the freedom to advertise responsibly is at the heart of ISBA's agenda. Key objectives are to ensure that decision-makers recognise the significance of advertising in our free-market economy, both as a tool to aid competition and as a provider of jobs and a significant sector in its own right. ISBA also strives to ensure that decision-makers are aware of our genuine commitment to the continuing success of self-regulation. 

Television - ISBA’s Television Action Group represents around £2.5 billion advertising spend per annum, which equates to almost two thirds of the UK’s total annual television advertising budget. The group has influenced much of ISBA’s advertising policy and maintains constructive relationships with government and regulators.

Press and outdoor - ISBA’s Press and Outdoor Action Group is a forum for members to discuss issues and developments affecting the sector, which accounts for around a third of the UK’s total advertising spend.
                                                     
Radio - ISBA’s Radio Action Group has forged strong links with key trade and commercial bodies, such as the Radio Audience Bureau and the radio audience measurement body, RAJAR.
                                                                                                             
Digital - The Digital Action Group has recently become the focus of much of ISBA’s activity as our members increasingly invest both their expertise and budget to advertising on the web. Levels of engagement in this relatively young medium are progressively increasing, and the group has undoubtedly become a significant force in making the web an increasingly attractive proposition for big brands. 

Direct Marketing & Sales Promotion - The Direct Marketing and Sales Promotion Action Group covers direct marketing and all activity designed to drive sales, from on-pack promotions, via field marketing to large-scale promotional campaigns across all media.

Sponsorship - ISBA's Sponsorship Action Group is the only unified body to represent sponsors' views on issues affecting all areas of the industry. The Group strives to ensure the environment is suitable for sponsorship to continue to develop as a central channel for commercial communications in the future.