Communications procurement (Compag)
Operating as an educational forum and community, the members of our Communications Procurement Action Group (Compag) have worked together to discuss and debate marketplace trends and key challenges, to identify new procurement tools and techniques and to build relevant benchmarks. Their work informs and guides members towards best practice in their marcomms purchasing. Some key recent outputs include:
- Launching a new members’ guide to measuring marketing payback – designed to assist advertisers in measuring the effect of marketing in financial terms, helping to quantify the impact marketing communications investment has on their bottom line.
- Commissioning media lawyers Lewis Silkin to draft a new model digital agency contract to bring up to date the terms governing legal relationships advertisers have with their digital agencies.
- Launching new music buying guidelines with suggestions for alternative routes advertisers could explore for purchasing music, and how they might benefit when commissioning original scores.
- Producing new benchmark pools for creative, PR, BTL & digital creative agency charge-out rates.
- Launching a new guide to understanding and working with digital agencies.
- Devising a top tips guide for advertisers showing how to utilise eSourcing tools to source new marketing services agencies and suppliers.
For further information about the work of Compag please contact Christina Nilsson.
