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Guidance notes

We have issued these guidance notes as part of the ISBA member service. Members can find guidance on the topic of their choice by searching for keywords below (e.g. television, radio, digital etc) or by downloading the one-click index to the right of the page.

If for any reason you can't find what you are looking for, please do contact us and we'll be happy to help.

Towards greater transparency in Outdoor/Out of home advertising

Member only document Members only - 21 August 2009 - PDF - 35 Kb

The Masbof advertising levy for direct mailers - what you need to know

Member only document Members only - 24 July 2009 - PDF - 35 Kb

One-click index to ISBA's guidance notes

Public document Public - 24 July 2009 - PDF - 205 Kb

The Advertiser's Guide to Improving Radio Ads

Member only document Members only - 25 June 2009 - PDF - 282 Kb

ISBA legal hotline service

Member only document Members only - 15 June 2009 - PDF - 253 Kb

Understanding and working with digital agencies

Member only document Members only - 9 February 2009 - PDF - 389 Kb

Best practice guide to outdoor advertising

Member only document Members only - 17 December 2008 - PDF - 2802 Kb

New and updated guide produced by ISBA and the Outdoor Advertising Association and supported by the IPA. A comprehensive and authoritative overview of the various elements that comprise outdoor advertising.

Producing TV ads in times of conflict