Guidance notes

Filters

Keyword:

Dated: All files 2009 2008 2007 2006 2005 2004 2003 2002 2001

A best practice guide to forming a transparent relationship between a public relations consultancy and client

Members only - 27 June 2003 - PDF - 58 Kb

The Public Relations Consultants Association (PRCA) best practice guide to developing relationships with PR agencies. The document is endorsed by ISBA.

Guide to choosing and using a media auditor

Members only - 13 June 2003 - PDF - 139 Kb

A guide for advertisers to making best use of media auditors and media auditing services.

Television commercial production and engagement of talent

Members only - 10 June 2003 - PDF - 135 Kb

A useful top line guide for advertisers making TV commercials produced by ISBA's Television Action Group (TVAG). The document provides a basic checklist of the most important issues advertisers will confront and the key ...

Guidance for television advertisers on producing commercials in time of conflict

Members only - 16 April 2003 - PDF - 69 Kb

Guidance produced by ISBA Television Action Group (TVAG) alerting members to issues of insurance and liability when producing advertisements during times of political instability and international conflict.

Guidance for advertisers whose legally-bought sites are challenge by private individuals

Members only - 20 January 2003 - PDF - 66 Kb

Suggested action, developed by ISBA’s Outdoor Advertising Group (OAG) for advertisers whose poster advertising sites are challenged by local residents.

Talent exclusivity and RACC procedures

Members only - 10 January 2003 - PDF - 62 Kb

ISBA Guidance to members on how to ensure exclusivity of talent in commercials where required. Separately, the same guidance clarifies new appeals processes for the Radio Advertising Clearance Centre (RACC).

Guidance for advertisers using non-conventional and scrolling outdoor sites

Members only - 10 November 2002 - PDF - 97 Kb

Guidance produced by ISBA’s Outdoor Action Group (OAG) advising on confirming the legality of certain types of non-conventional outdoor advertising media and billboards. The same document also advisee on how to ensure ...

‘Effective Representation’ – ISBA proposals for building better advertiser/ media owner relationships

Members only - 1 November 2002 - PDF - 109 Kb

Guidance produced jointly by ISBA’s Media Action Groups. Identifies six key areas in which advertisers and media companies could work to establish more transparent mutually beneficial relationships.

Ensuring best value from media investment

Members only - 14 October 2002 - PDF - 81 Kb

Guidance from ISBA detailing the full range of media covered by the Audit Bureau of Circulations (ABC) which, along with its subsidiaries is able to provide circulation figures for newspapers, magazines, B2B ...

An advertiser's guide to radio

Members only - 8 December 2001 - PDF - 1282 Kb

Jointly produced by ISBA's Radio Action Group and the Radio Centre, this document provides a comprehensive guide to effective radio advertising. The document leads advertisers through the complete process of advertising ...

1. previous
2. 1
3. 2
4. 3
5. 4
6. 5
7. 6
8. 7
9. 8
10. 9
11. 10
12. 11
13. next

Print friendly version