Guidance notes
We have issued these guidance notes as part of the ISBA member service. Members can find guidance on the topic of their choice by searching for keywords below (e.g. television, radio, digital etc) or by downloading the one-click index to the right of the page.
If for any reason you can't find what you are looking for, please do contact us and we'll be happy to help.
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Press production cost guidelines
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Members only
- 6 January 2001 - PDF - 37 KbISBA document providing guidelines of 'reasonable cost' for each element in the press production process.
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Maximising press production quality at a competitive price
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Members only
- 6 January 2001 - PDF - 148 Kb
A joint ISBA/ IPA Best Practice Guide to efficient production of press advertising. The guide seeks to make transparent the complex process of producing print advertising, identify best practice in the process and ...
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Best Practice guide to outdoor advertising
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Members only
- 5 November 2000 - PDF - 1593 Kb
Joint ISBA/ Outdoor Advertising Association (OAA) Guide. Provides an introduction to the basic practices of using outdoor media - including transport, ambient and poster.
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ISBA/ IPA Guidance on Payment by Results
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Members only
- 22 September 2000 - PDF - 38 Kb
A guide for advertisers and agencies on adoption and management of Payment by Results (PBR) in advertising agency remuneration agreements.
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ISBA - London Business School Guide to Promotional Evaluation
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Members only
- 29 July 2000 - PDF - 52 Kb
A practical guide for advertises on how to evaluate the effectiveness of sales promotions. ISBA and the London Business School jointly produced the guide, with particular input from Tim Ambler.
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Guidance: Payment by Results
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Public
- 1 June 2000 - PDF - 118 KbJoint guidance for clients and agencies - best practice in the adoption and management of Payment by Results (PBR) in advertising agency remuneration.
Related documents
- One-click index to ISBA's guidance notes
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205 Kb | 4 Jun 2010
