Guidance notes

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Dated: All files 2009 2008 2007 2006 2005 2004 2003 2002 2001

Public sector guidelines on commercial sponsorship

Public - 11 November 2008 - PDF - 1860 Kb

 

Public sector guidelines on commercial sponsorship - summary

Public - 11 November 2008 - PDF - 1266 Kb

 

CAP Copy advice - briefing note

Public - 18 June 2008 - PDF - 41 Kb

How ISBA members can access free, confidential advice from the Committee of Advertising Practice's CopyAdvice team to help ensure their campaigns comply with regulatory Code.

A guide to measuring and reporting the value of marketing procurement

Members only - 1 June 2008 - PDF - 296 Kb

 

Measuring marketing payback

Members only - 1 June 2008 - PDF - 502 Kb

 

ISBA Guidance: new Consumer Protection Regulations

Members only - 23 May 2008 - PDF - 92 Kb

The new CPRs represent the most important change in marketing law for a generation. This is a substantive point-by-point guidance note for ISBA members.

Guidance: press and outdoor advertising production

Members only - 20 May 2008 - PDF - 1156 Kb

In the first revision since 2001, new guidance on the process of producing press and outdoor advertising has been issued by ISBA’s Press and Outdoor Action Group. The new ISBA guide will help advertisers negotiate the ...

Guidance: Print and press post-production centralisation and de-coupling

Members only - 19 March 2008 - PDF - 428 Kb

Many companies have ‘de-coupled’ their print and press production from their mainstream agency, achieving significant cost savings with no disruption to the quality of output. This guide helps advertisers analyse ...

Purchasing music for television, radio and cinema

Members only - 18 February 2008 - PDF - 71 Kb

There has been an increasing amount of interest recently in the subject of de-coupling production services from agencies. This guide aims to help members approach one of their hot topics: finding alternative routes to ...

Guidance: Understanding and Negotiating Agency Overhead

Members only - 12 February 2008 - PDF - 102 Kb

Designed to shed some light on how agencies devise their overhead structures and some of the terminology used and can be used as a conversation starter in all agency negotiations.

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