Guidance notes
We have issued these guidance notes as part of the ISBA member service. Members can find guidance on the topic of their choice by searching for keywords below (e.g. television, radio, digital etc) or by downloading the one-click index to the right of the page.
If for any reason you can't find what you are looking for, please do contact us and we'll be happy to help.
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Late copy penalties for online: ISBA Guidance
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Members only
- 30 March 2006 - PDF - 30 KbGuidance from ISBA's Online Advisory Group for all ISBA members alerting them to the introduction by a number of the major online media owners of a late copy policy to penalise advertisers and agencies, whose creative ...
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Royal Mail Pricing in Proportion - prices effective from 21st August 2006
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Public
- 29 March 2006 - PDF - 252 KbBriefing document from Royal Mail which sets out the size specifications and prices for its new system of size based pricing/ pricing in proportion. The new pricing system which will base costs of mailing on the size as ...
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Flyposting and field advertising: Updated ISBA Guidance
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Members only
- 6 February 2006 - PDF - 26 KbUpdated guidance note for advertisers using Outdoor media. The note reminds member of the increasing vigilance of local authorities in pursuing advertisers and agencies who participate in flyposting. It also alerts ...
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Royal Mail pricing in proportion: Updated ISBA Briefing
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Members only
- 17 January 2006 - PDF - 62 KbBriefing paper for members to help them prepare for the forthcoming shift by Royal Mail to a system of sized-based-pricing/ pricing in proportion. The new pricing system is due to be introduced from 21st August this ...
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GCap changes to quantity and scheduling of advertising: ISBA Briefing
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Members only
- 24 November 2005 - PDF - 32 KbA short briefing paper for members, discussing the announcement by GCap Media that, from mid-December 2006, it will be reorganising the quantity and scheduling of advertising on Capital. The plans could have ...
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ISBA guide to compliance auditing
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Members only
- 11 November 2005 - PDF - 161 KbPractical guide to agency compliance auditing. Not to be confused with media audits, compliance audits aim to ensure that an agency is complying with the financial and legal terms of the agreement with their client, ...
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Monthly circulation figures for monthly magazines: ISBA Guidance
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Members only
- 4 November 2005 - PDF - 33 KbGuidance from ISBA's Press and Outdoor Action Group reminding members on the availability of data published by the Audit Bureau of Circulations for consumer magazines, highlighting that NatMags is now issuing monthly ...
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Digital delivery of print advertising: ISBA Guidance
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Members only
- 17 October 2005 - PDF - 77 KbGuidance from ISBA's Press and Outdoor Action Group on digital delivery of print advertising material. The guidance reflects the increasing use of digital delivery systems which can automatically deliver copy in ...
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ISBA Model Contracts for agency relationships
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Public
- 3 October 2005 - PDF - 76 KbSingle sheet summary document setting out details of ISBA's range of model contracts which members can use to create sound legal terms for advertiser relationships with a wide range of communications agencies.
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Ofcom guidance on sponsorship and commercial references in programming
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Public
- 29 September 2005 - PDF - 58 KbOfcom guidance on its new programming Code which came into effect on 25th July. The two sections of the guidance avalable here provide help in interpreting the rules on sponsorship and commercial references in ...
Related documents
- One-click index to ISBA's guidance notes
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205 Kb | 4 Jun 2010


