Latest news
New digital agency briefing guide launched – free to members! 31 Aug 10 - ISBA is delighted to share one of our latest developments – a brand new Guide to Briefing Digital Agencies.
ISBA members help improve in-store ads measurement
20 Aug 10 - ISBA’s retailer and FMCG members are being consulted on plans to roll out a new system for measuring the effectiveness of in-store advertising.
ISBA welcomes DCMS deregulation thrust
09 Aug 10 – ISBA has welcomed the news that broadcast regulator Ofcom is offering up options for reducing its powers in advance of the Government’s planned broadcast bill.
New guidance issued on “Gatekeeper” repro charges
05 Aug 10 – The guidance for advertisers taking colour advertisements in the national press (potentially incurring gatekeeper repro charges) has been updated. Download from the top of this page.
Advertisers welcome ITV profit news
03 Aug 10 - ISBA today welcomed news that ITV has turned a profit, saying: "This is good news for ITV and good news for advertisers and is a sign of improving fortunes for both."
Advertisers "concerned" at Ofcom decision to remove airtime sales protection
29 Jul 10 - Television advertisers say they are "disappointed and concerned" at the decision by the broadcasting regulator to remove the protection they are currently afforded by airtime sales rules.
ISBA members get new data security seal
27 Jul 10 - Data security conscious ISBA members can now gain certification under the Direct Marketing Association’s DataSeal initiative.
New Ofcom research confirms fewer kids seeing HFSS ads
26 Jul 10 - Television advertisers have welcomed the findings of Ofcom’s study into the impact on children of the new food ad rule regime introduced by the regulator in 2007.
Job vacancy: Chair for CAP and BCAP Committee
19 Jul 10 - The CAP committee, which sets the standard for advertising’s self regulation, is recruiting a new Chair to take over from Andrew Brown early in 2011.
Better info for 'green' car buyers
15 Jul 10 - Car buyers can expect clearer information on a car's green credentials after the launch of a new code for automotive advertising.
ISBA workshops gain CPD accreditation
13 Jul 10 - From 1 July, ISBA's training workshops now carry the CPD certification.
New online privacy code welcomed by marketers
12 Jul 10 - Advertisers have welcomed the launch of new rules designed to safeguard consumers’ privacy when they are using the internet.
C4 boss tells advertisers about future commercial partnerships
06 Jul 10 - David Abraham told advertisers at today’s ISBA Annual Lunch that his "self-help agenda" for the broadcaster will include more "sensible commercial partnerships". 
05 Jul 10 - Diners at ISBA’s 2010 AGM and Annual Lunch tomorrow will hear from guest speaker David Abraham, Channel 4 chief executive.
Ofcom reveals plans for UK product placement
29 Jun 10 - Ofcom has announced a consultation on how it should implement the government legislation bringing in paid product placement.
Food advertisers continue to play by the rules
23 Jun 10 - An impressive 99.4% of food and soft drink ads are complying with the advertising codes, a study by industry regulator the Advertising Standards Authority (ASA) has found. 
ISP rebrands to become the Institute of Promotional Marketing
27 May 10 - One of ISBA’s sister bodies in the advertising industry, the Institute of Sales Promotion, has changed its name to the Institute of Promotional Marketing.
OFT market study into online targeting of advertising
25 May 10 - The Advertising Association, supported by ISBA, has released a statement following the OFT's announcement on behavioural advertising.
Latest trend data on how advertisers pay their agencies released
20 May 10 - In this, our 13th year of tracking how advertisers pay their creative and media agencies, the trends we’ve identified in our latest Paying for Advertising report have never been more prevalent nor the data so rich.
UKOM's agency take-up "encouraging", say advertisers
20 May 10 - The news that already almost 100 companies are accessing UKOM data to measure online audiences has been welomed by digital advertisers.
OFT launches Outdoor ad market study
19 May 10 - ISBA has responded to the launch by the Office of Fair Trading of a market study into Outdoor advertising.
Advertisers welcome decision to retain ITV's CRR ad rules
12 May 10 - ISBA comment on today’s decision by the Competition Commission to keep in place the Contract Rights Renewal mechanism, which protects advertisers from ITV’s monopoly position.
ISBA President says clients and agencies need to work smarter together
22 Apr 10 - ISBA President Mark Hunter says marketers need to be smarter in their relationships with their agencies to improve the quality of campaigns. Advertisers briefed on new ad codes
20 Apr 10 - Following the launch of the new CAP and BCAP codes, ISBA is hosting a free seminar on the details for its members on Tuesday 20 April. More here…
Direct marketers beat recycling targets
06 Apr 10 - Direct marketers have exceeded Government recycling targets, it has been revealed. ISBA CONFERENCE: Tory CRR plans rely on interpretation of obscure law
18 Mar 10 - (11am) A future Tory government would use the obscure 1978 Interpretation Act to overturn a Competition Commission decison on the Contract Rights Renewal remedy.
ISBA CONFERENCE: Tories give backing to ad industry
18 Mar 10 - (9.45am) Ed Vaizey MP, Shadow Culture Minister, gave his party's clear backing for the strength and quality of UK advertising.
Consult the public on plans for smart phone apps, advertisers tell BBC
10 Mar 10 - ISBA has called on the BBC to undertake a Public Value Test on its plans for a range of free smart phone apps before they are launched in April. Advertisers welcome new rules for online regulation
08 Mar 10 - Advertiser body ISBA has welcomed the new plans set out today for extending the advertising self-regulation system to protect consumers online.
BBC website cuts “the right move”, say advertisers
01 Mar 10 - Reports that the BBC in its strategic review plans to scale back BBC online – the corporation’s website – is “a move in the right direction,” say advertisers. 
Advertisers welcome sexualisation review
26 Feb 10 - Advertisers share the concerns raised by the Government's review into the sexualisation of children through the manufacture and marketing of inappropriate products and services. 
ISBA to work with IAB on understanding behavioural targeting
24 Feb 10 - Behavioural targeting – or personalising the ads people see online – will be at the top of the agenda for ISBA’s Digital Action Group this year.
Responsible advertisers share Cameron concerns on inappropriate marketing to children
18 Feb 10 - David Cameron's concerns about inappropriate commercial messaging to children are shared by responsible advertisers, says ISBA.
ISBA welcomes online measurement switch-on
11 Feb 10 - ISBA today welcomed the switch-on of UKOM’s Audience Planning System, the first UK industry-agreed measurement and planning currency for online media.
New product placement “blacklist” further confuses Government policy, say advertisers
09 Feb 10 - Today’s decision by the Government to allow paid-for product placement in television programmes has further muddied the waters around the controversial practice, say Britain’s advertisers.
Advertisers canvassed on changes to electoral register
02 Feb 10 - ISBA has asked its members for their views on the Ministry of Justice’s consultation on changes to the sale of the electoral register.
Two direct marketers achieve green charter mark first
02 Feb 10 - The first two organisations to take part in the new PAS 2020 environmental charter for direct marketers have received their certification, the British Standards Institution (BSI) has announced.
ISBA reacts to news of Adam Crozier’s new ITV job
01 Feb 10 - Bob Wootton discusses the appointment in this week’s trade press. New data on what advertisers are paying for online media planning and buying services
21 Jan 10 - Unique insights into the activities of the 54 major advertisers who took part in the research. CRR decision is "in line with expectations", say advertisers
19 Jan 10 - Today's Competition Commission decision on CRR is "appropriate and proportionate".
Move to raise TV ad prices not welcome, say advertisers
19 Jan 10 - Ofcom's intention to remove the duty on PSB broadcasters to sell all their ad minutes would seriously impact upon marketers and consumers. 
Advertisers say MPs’ alcohol report “fails to follow the evidence”
08 Jan 10 - ISBA Director General Mike Hughes said that "draconian restrictions on alcohol advertising just don't work." Advertisers question government plans for product placement
04 Jan 10 - Advertisers say government plans to allow product placement in television programmes will increase their costs and prompt more complaints from viewers. CPD accredited Training Workshops
Securing impact and value from effective PR
Tuesday 7 September, 9.30am to 5pm
A contemporary and practical view of modern practices focussing on how to get the maximum value and impact from your public relations campaigns. BOOK NOW
Understanding the requirements of data protection law
Friday 10 September, 9.30am to 1pm
An up-to-date account of the law on data protection, privacy and confidentiality and its effects on communications. BOOK NOW
Understanding TV production
Tuesday 14 September, 9.30am to 5pm
Understand the methods of production, budget control and the issues facing the production process. BOOK NOW
Magic & Logic: Creating sustainable client agency relationships
Thursday 16 September, 9.30am to 5pm
Enabling marketing, procurement and agency teams to optimise creative excellence and financial efficiency. BOOK NOW
Understanding agency finances and their impact on commercial arrangements
Friday 17 September, 9.30am to 1pm
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls. BOOK NOW
Understanding effective briefing for better business results
Thursday 23 September, 9.30am to 5pm
Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them. BOOK NOW
Managing agencies for maximum value
Friday 24 September, 9.30am to 5pm
How to achieve better value from creative agencies by better understanding their business. BOOK NOW
Understanding and enhancing the digital opportunity
Tuesday 28 September, 9.30am to 5pm
A jargon free day providing insights and increased knowledge on the digital marketplace. BOOK NOW
Brand relevant consumer insights
Thursday 30 September, 9.30am to 5pm
How the right insight can drive brand and business success. BOOK NOW
Best practice toolkit
Get the best out of your agencies 
As a client, you can prepare and properly brief yourself with our definitive suite of best practice guides to the key aspects of advertiser-agency relationships.
