Alcohol industry looks at new responsible marketing activity
25 Apr 08 - Alcohol advertisers are looking at how they can use their marketing strategies to help reduce Britain’s harmful drinking culture.
ISBA monitoring European cosmetics law changes
23 Apr 08 - ISBA is aware of a proposal to amend the 1976 EU Cosmetics Directive and is monitoring developments on behalf of members.
Google trademark policy change “disappointing”, say advertisers
15 Apr 08 - Google’s move to change its paid-search strategy could cost advertisers considerable sums as they struggle to protect their brands online.
ISBA Conference still making waves
16 Apr 08 - One of the key speakers at the 2008 ISBA Conference, Rupert Howell, MD of Brand Communications at ITV, is interviewed by Martin Talks for Blue Barracuda’s weekly podcast.
We've gone wireless!
7 Apr 08 - Members visiting the ISBA offices can now get online using our wi-fi service - completely free! Just speak to Anna on reception for the details.
Get ahead in digital – two new workshops launched!
20 Mar 08 - Check out our brand new digital workshops for April. If it’s an improved understanding for more senior marketers or advanced digital training for any career stage, we have the experts to help you gain the advantage.
