Latest news
Advertisers welcome mobile media measurement
05 Feb 10 - At the official UK launch of the new Mobile Media Metrics initiative, ISBA’s Bob Wootton said its impact would be positive for brands. 
Advertisers canvassed on changes to electoral register
02 Feb 10 - ISBA has asked its members for their views on the Ministry of Justice’s consultation on changes to the sale of the electoral register. 
Two direct marketers achieve green charter mark first
02 Feb 10 - The first two organisations to take part in the new PAS 2020 environmental charter for direct marketers have received their certification, the British Standards Institution (BSI) has announced.
ISBA reacts to news of Adam Crozier’s new ITV job
01 Feb 10 - Bob Wootton discusses the appointment in this week’s trade press. 
Online audience measurement system is now live
25 Jan 10 - The UK Online Measurement Company (UKOM) is now up and running. An authoritative voice for UK online audience measurement, UKOM is run to serve the needs of advertisers, media agencies and online media owners. 
New data on what advertisers are paying for online media planning and buying services
21 Jan 10 - Unique insights into the activities of the 54 major advertisers who took part in the research. CRR decision is "in line with expectations", say advertisers
19 Jan 10 - Today's Competition Commission decision on CRR is "appropriate and proportionate".
Move to raise TV ad prices not welcome, say advertisers
19 Jan 10 - Ofcom's intention to remove the duty on PSB broadcasters to sell all their ad minutes would seriously impact upon marketers and consumers. 
Advertisers say MPs’ alcohol report “fails to follow the evidence”
08 Jan 10 - ISBA Director General Mike Hughes said that "draconian restrictions on alcohol advertising just don't work." 
Advertisers question government plans for product placement
04 Jan 10 - Advertisers say government plans to allow product placement in television programmes will increase their costs and prompt more complaints from viewers. Booking now open!
Join us on Thursday 18 March 2010 at Lord's Cricket Ground, London NW8
With our latest confirmed speaker, Barack Obama’s web guru Thomas Gensemer.
Upcoming workshops
Agency search, selection, appointment and alignment
Tuesday 9 February, 9.30am to 5pm
A practical guide to selecting the right agencies for both short term gain and long term benefit. BOOK NOW
Agency Remuneration and Payment by Results - HALF DAY ONLY
Thursday 11 February, 9.30am to 1pmGetting to Grips with Agency Fee structures and maximising the benefits of reward based remuneration. BOOK NOW
Understanding media and the planning process to deliver effective campaigns
Tuesday 23 February, 9.30am to 5pm
Making more effective choices in managing the substantial investment that is the media budget. BOOK NOW
Briefing part 2 - Briefing and managing agencies for integrated campaigns
Thursday 25 February, 9.30am to 5pm
Getting agencies to work together doesn't have to be like herding cats. BOOK NOW
Want to work for ISBA?
Rare opportunity to join Britain’s advertiser body
We are recruiting a Membership Relationship Manager to work in a lively department of four. This integral role, working with the Membership and Marketing Director, acts as a hub to ISBA’s membership retention and relationship programme. The ideal candidate should have experience on the client or agency side. Must be highly motivated with excellent presentation skills. Click for more.
