Latest news
Consult the public on plans for smart phone apps, advertisers tell BBC
10 Mar 10 - ISBA has called on the BBC to undertake a Public Value Test on its plans for a range of free smart phone apps before they are launched in April. 
Advertisers welcome new rules for online regulation
08 Mar 10 - Advertiser body ISBA has welcomed the new plans set out today for extending the advertising self-regulation system to protect consumers online.
BBC website cuts “the right move”, say advertisers
01 Mar 10 - Reports that the BBC in its strategic review plans to scale back BBC online – the corporation’s website – is “a move in the right direction,” say advertisers. 
Advertisers welcome sexualisation review
26 Feb 10 - Advertisers share the concerns raised by the Government's review into the sexualisation of children through the manufacture and marketing of inappropriate products and services. 
ISBA to work with IAB on understanding behavioural targeting
24 Feb 10 - Behavioural targeting – or personalising the ads people see online – will be at the top of the agenda for ISBA’s Digital Action Group this year.
Responsible advertisers share Cameron concerns on inappropriate marketing to children
18 Feb 10 - David Cameron's concerns about inappropriate commercial messaging to children are shared by responsible advertisers, says ISBA.
ISBA welcomes online measurement switch-on
11 Feb 10 - ISBA today welcomed the switch-on of UKOM’s Audience Planning System, the first UK industry-agreed measurement and planning currency for online media. 
New product placement “blacklist” further confuses Government policy, say advertisers
09 Feb 10 - Today’s decision by the Government to allow paid-for product placement in television programmes has further muddied the waters around the controversial practice, say Britain’s advertisers.
Advertisers canvassed on changes to electoral register
02 Feb 10 - ISBA has asked its members for their views on the Ministry of Justice’s consultation on changes to the sale of the electoral register.
Two direct marketers achieve green charter mark first
02 Feb 10 - The first two organisations to take part in the new PAS 2020 environmental charter for direct marketers have received their certification, the British Standards Institution (BSI) has announced.
ISBA reacts to news of Adam Crozier’s new ITV job
01 Feb 10 - Bob Wootton discusses the appointment in this week’s trade press. 
New data on what advertisers are paying for online media planning and buying services
21 Jan 10 - Unique insights into the activities of the 54 major advertisers who took part in the research. CRR decision is "in line with expectations", say advertisers
19 Jan 10 - Today's Competition Commission decision on CRR is "appropriate and proportionate".
Move to raise TV ad prices not welcome, say advertisers
19 Jan 10 - Ofcom's intention to remove the duty on PSB broadcasters to sell all their ad minutes would seriously impact upon marketers and consumers. 
Advertisers say MPs’ alcohol report “fails to follow the evidence”
08 Jan 10 - ISBA Director General Mike Hughes said that "draconian restrictions on alcohol advertising just don't work." Advertisers question government plans for product placement
04 Jan 10 - Advertisers say government plans to allow product placement in television programmes will increase their costs and prompt more complaints from viewers. Booking now open!
Join us on Thursday 18 March at Lord's Cricket Ground, with Barack Obama’s web guru Thomas Gensemer and Shadow Culture Minister Ed Vaizey.
ISBA Training Workshops - coming up...
Understanding the requirements of data protection law - half day only
Thursday 11 March, 9.30am to 1pm
An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications. BOOK NOW
Understanding and enhancing digital opportunity
Thursday 25 March, 9.30am to 5pm
A jargon free day providing insights and increased knowledge on the digital marketplace. BOOK NOW
Integrating digital communications ... from bolt-on to centre of gravity
Tuesday 30 March, 9.30am to 5pm
Putting digital at the heart of the marketing communications strategy to maximise brand experience. BOOK NOW
