Issues

ISBA represents the collective voice of British advertisers in protecting advertising freedoms across a broad range of issues.

Those currently on our agenda include: 

• Promoting the value of advertising - we play a central role in the cross-industry campaign to defend the self-regulatory system and to promote the positive role of advertising in society 
• Fostering an evidence-based debate on food advertising and children - putting advertising in the context of complex social issues such as obesity
• Promoting corporate social responsibility on alcohol issues - we helped write tougher advertising rules bringing industry and government together to address alcohol misuse
• Supporting socially responsible gambling operators which, under the new Gambling Act, are allowed to advertise for the first time
• Working with schools to ensure that both schools and local commercial partners can build relationships that are as rewarding as possible - for both sides.
• Influencing European regulations at source, putting advertisers' arguments direct to decision-takers in Brussels