Complaints to the Advertising Standards Authority over green claims on the increase.
ISBA released its environmental claims guidance in October 2007, focusing very much on ensuring that advertisers are aware of current legislation and best practice in this area.
There are tremendous benefits to be gained by effectively implementing and communicating sustainability projects, but these can be outweighed by negative consumer perceptions, or even hostility from the press and pressure groups.
Members can download the new environmental claims guidance document using the link on the right.
53 Kb | 18 Oct 2007
