Latest news
Recent news
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Consult the public on plans for smart phone apps, advertisers tell BBC
10 March 2010
- Advertiser body ISBA has added its voice in support of the Newspaper Publishers’ Association’s call for the BBC Trust to undertake a Public Value Test to examine the BBC’s plans to launch a range of free mobile applications for smart phones before the first of these are launched in April.
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Advertisers welcome new rules for online
8 March 2010
- Advertiser body ISBA has welcomed the new plans set out today by the advertising industry for extending its system of self-regulation to protect consumers online.
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BBC website cuts “the right move”, say advertisers
1 March 2010
- Reports that the BBC in its strategic review plans to scale back BBC online – the corporation’s website – is “a move in the right direction,” say advertisers.
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Advertisers welcome sexualisation review
26 February 2010
- Advertisers share the concerns raised by the Government's review into the sexualisation of children through the manufacture and marketing of inappropriate products and services.
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ISBA to work with IAB on understanding behavioural targeting
24 February 2010
- Behavioural targeting – or personalising the ads people see online – will be at the top of the agenda for ISBA’s Digital Action Group this year.
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Responsible advertisers share Cameron concerns on inappropriate marketing to children
18 February 2010
- David Cameron's concerns about inappropriate commercial messaging to children are shared by responsible advertisers, says ISBA.
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ISBA welcomes online measurement switch-on
11 February 2010
- Alex Tait, chair of ISBA’s Digital Action Group today commented on the switch-on of UKOM’s Audience Planning System, the first UK industry-agreed measurement and planning currency for online media.
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New product placement “blacklist” further confuses Government policy, say advertisers
9 February 2010
- Today’s decision by the Government to allow paid-for product placement in television programmes has further muddied the waters around the controversial practice, say Britain’s advertisers.
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Advertisers welcome mobile media measurement
5 February 2010
- At the official UK launch of the new Mobile Media Metrics initiative, ISBA’s Bob Wootton said its impact would be very positive for brands.
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Advertisers canvassed on electoral register changes
2 February 2010
- Advertiser body ISBA has asked its members for their views on the Ministry of Justice’s consultation looking at the advantages and disadvantages of the edited version of the electoral register and the impact of any changes made to it.
