Latest news
Recent news
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New digital agency briefing guide launched – free to members!
31 August 2010
- ISBA is delighted to share one of our latest developments – a brand new Guide to Briefing Digital Agencies.
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ISBA members help improve in-store ads measurement
20 August 2010
- ISBA’s retailer and FMCG members are being consulted on plans to roll out a new system for measuring the effectiveness of in-store advertising.
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ISBA welcomes DCMS deregulation thrust
9 August 2010
- News that broadcast regulator Ofcom is offering up options for reducing its powers in advance of the Government’s planned broadcast bill, has been welcomed by advertiser body ISBA.
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Advertisers welcome ITV profit news
3 August 2010
- Welcoming today’s news that ITV has turned a profit, Bob Wootton of advertiser body ISBA said: “This is good news for ITV and good news for advertisers and is a sign of improving fortunes for both.
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Advertisers “concerned” at Ofcom decision to remove airtime sales protection
29 July 2010
- Television advertisers say they are “disappointed and concerned” at the decision by broadcasting regulator Ofcom to remove the protection they are currently afforded by airtime sales rules.
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ISBA members get new data security seal
27 July 2010
- Data security conscious ISBA members can now gain certification under the Direct Marketing Association’s DataSeal initiative.
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New Ofcom research confirms fewer kids seeing HFSS ads
26 July 2010
- Television advertisers have welcomed the findings of Ofcom’s study into the impact on children of the new food ad rule regime introduced by the regulator in 2007.
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Job vacancy: Chair for CAP and BCAP Committee
19 July 2010
- The CAP committee, which sets the standard for advertising’s self regulation, is recruiting a new Chair to take over from Andrew Brown early in 2011.
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Better info for 'green' car buyers
15 July 2010
- Car buyers can expect clearer and more consistent information on a car's green credentials after the launch of new best practice principles for automotive advertising.
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ISBA workshops gain CPD accreditation
13 July 2010
- From 1 July, ISBA's training workshops now carry the CPD certification.
