Two DM companies become first to achieve green charter mark
2 Feb 2010
The first two organisations to take part in the new PAS 2020 environmental charter for direct marketers have received their certification, the British Standards Institution (BSI) has announced.
COI, the government’s communications arm and a leading ISBA member, along with information management company Williams Lea, have both completed the stringent accreditation process and have reduced the environmental impact of their direct marketing.
ISBA is a founder sponsor of PAS 2020 and, together with the DMA, Royal Mail and Acxiom, launched the scheme in January 2009.
COI’s Marc Michaels (right) said: “My green champion Rebecca Vaux [also pictured] and I have worked hard to create the systems and management processes, and train our professional team to adhere to the rigour of PAS 2020.
“We have also liaised closely with our supplier base to ensure they have the relevant certifications that demonstrate they too adhere to strict sustainable standards; an essential part of the new certification scheme.”
Want to find out more about PAS 2020?
Special invite to ISBA members
BSI is inviting ISBA members to a special free event where they can hear how and why these organisations have implemented PAS 2020. The day will provide members with a networking opportunity and answers to questions about your route to certification.
The event will take place from 10am, on Friday 19 March at BSI Head Office, 389 Chiswick High Road, Chiswick, W4 4AL.
The day will give you:
- a reminder from the Direct Marketing Association as to why PAS 2020 is so important to the Direct Marketing industry.
- details on how one organisation implemented the requirements of the standard, the challenges faced and how they overcame them.
- an appreciation of how, as a supplier of a campaign related activity, PAS 2020 can help you address your customers needs and win new business.
- information of how one organisation went through the assessment and certification process and the lessons learnt, giving you a glimpse of what to expect on an assessment and tips on how to prepare.
There will be no charge for attendance. Register now to confirm your place: http://www.bsigroup.co.uk/Forms/PAS-20202008-Direct-marketing-launch-event/
If you are unable to attend but would like further information on the assessment and certification process please go online at: www.bsigroup.co.uk/PAS2020
