Latest news
Recent news
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ISBA workshops gain CPD accreditation
13 July 2010
- From 1 July, ISBA's training workshops now carry the CPD certification.
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New online privacy code welcomed by marketers
12 July 2010
- Advertisers have welcomed the launch of new rules designed to safeguard consumers’ privacy when they are using the internet.
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C4 boss tells advertisers broadcaster’s future will see new commercial partnerships
6 July 2010
- David Abraham, the chief executive of Channel 4, told advertisers at today’s ISBA Annual Lunch that his "self-help agenda" for the broadcaster will include more "sensible commercial partnerships" like that struck yesterday to sell UKTV's ads.
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ISBA Lunch to hear from Channel 4 chief
5 July 2010
- Diners at ISBA’s 2010 AGM and Annual Lunch tomorrow will hear from guest speaker David Abraham, Channel 4 chief executive.
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Ofcom reveals plans for UK product placement
29 June 2010
- Broadcasting regulator Ofcom has announced a consultation on how it should implement the government legislation bringing in paid product placement on UK commercial television
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Food advertisers continue to play by the rules
23 June 2010
- An impressive 99.4% of food and soft drink ads are complying with the advertising codes, a study by industry regulator the Advertising Standards Authority (ASA) has found.
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ISP rebrands to become the Institute of Promotional Marketing
27 May 2010
- One of ISBA’s sister bodies in the advertising industry, the Institute of Sales Promotion, has changed its name to the Institute of Promotional Marketing.
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OFT market study into online targeting of advertising
26 May 2010
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The Advertising Association, supported by ISBA, has released a statement following the OFT's announcement on behavioural advertising.
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UKOM’s agency take-up “encouraging”, say advertisers
20 May 2010
- The news that already almost 100 companies are accessing UK Online Measurement (UKOM) data to measure online audiences has been well received by digital advertisers, who hope it will soon earn its place as the industry standard.
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OFT launches Outdoor ad market study
19 May 2010
- ISBA response to the launch by the Office of Fair Trading of a market study into Outdoor advertising.
