Latest news
Recent news
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Advertisers celebrate court ruling against Belgium’s BOGOF ban
28 May 2009
- A European ruling confirming that EU member states do not have the power to ban Buy One Get One Free offers on consumer goods has been welcomed by UK advertiser body ISBA.
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Ofcom outlook on amount of advertising in tune with ISBA view
26 May 2009
- Today’s announcement from Ofcom regarding the rules on the amount and distribution of advertising is broadly reflective of ISBA’s submission to the broadcasting regulator’s review.
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Advertisers raise concerns over Project Canvas
19 May 2009
- ISBA has joined the IPA in expressing some concern at the governance of Project Canvas, the new video-on-demand platform proposed by ITV, the BBC and BT.
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New industry seal to reassure consumers responding to promotions
13 May 2009
- The Institute of Sales Promotion has launched a new initiative to boost consumer protection in the promotional marketing industry.
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Advertisers slam MEPs over energy labelling red tape vote
12 May 2009
- Advertisers have criticised MEPs for passing a directive that requires energy-consumption information to be included in ads for energy-related products.
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ISBA responds to Richard Eyre’s ITV comments
11 May 2009
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Which? and ISBA - May 2009
11 May 2009
- Which? has contacted ISBA in relation to an article which appeared in print in the Sydney Morning Herald and online in November 2008.
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Car tyre ads liberated from EU red tape
23 April 2009
- Advertisers have successfully lobbied in Europe for car tyre ads to remain free from a burdensome energy data requirement.
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Advertisers back "son of Project Kangaroo" as foil to iPlayer
22 April 2009
- The new video on demand venture proposed by the BBC, ITV and BT would provide “an important commercial counterbalance” to the BBC’s iPlayer platform, say advertisers.
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ISBA welcomes first industry-approved online audience measurement
21 April 2009
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ISBA has welcomed the news that a single online measurement currency is to be launched.
