Well thought out business involvement in schools can add real value to school life and the taught curriculum, as well as providing welcome additional resources.
Because these activities are becoming more popular, it is important that a framework of best practice principles is in place to ensure that both schools and their commercial partners can build a relationship that is as rewarding as possible.
There are of course dangers with ill-judged activity in schools, but these should not detract from the tremendous benefit to both brands and the community within which they operate if a partnership is done well.
ISBA, the then Department for Education and Skills (DfES) and the consumer group Which? first produced such best practice principles in 2000. The consumer group has since distanced itself from the guidelines, but ISBA has remained committed to publishing them again.
Together with the Department for Children, Schools and Families (DCSF), ISBA recently updated and reissued the guidelines to teachers and advertisers.
128 Kb | 12 Feb 2008
