Latest news
Recent news
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Advertising rules changes welcomed by Advertisers
25 July 2008
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ISBA welcomed Ofcom’s announcement relaxing some advertising rules as a result of new EU laws. ISBA had argued for the relaxation which come into force on 1 Sep.
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Governments broad approach in the Change4 Life campaign welcomed
24 July 2008
- Advertisers back the Government’s plans for driving home the message in Healthy Weight, Healthy Lives. Advertising has a role to play but is not the main factor in obesity.
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Advertisers hail 'once-in-a-generation' chance to beat obesity
23 July 2008
- ISBA’s Director General Mike Hughes hailed today’s announcement by the Advertising Association of a concerted drive by government and business to tackle Britain’s obesity crisis as “a once-in-a-generation chance” to beat the problem.
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Advertisers accuse Which? over “seriously misleading” report
16 July 2008
- ISBA’s Public Affairs Director Ian Twinn said the report published today by the so-called consumer organisation Which? accuses advertisers of irresponsible behaviour online despite the fact that online ads are subject to the same degree of regulation as broadcast and print ads.
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Direct marketers air concerns over electoral roll access
16 July 2008
- Advertisers are concerned about the recommendation in the Government's Data Sharing Review that would remove access to electoral roll data from direct marketers.
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Alcohol advertisers are complying with new tighter ad rules
3 July 2008
- Nearly every alcohol ad monitored by the advertising regulator met new stricter advertising codes, a report says.
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Channel 4's Luke Johnson warns off the anti-ad critics
1 July 2008
- Luke Johnson, chairman of Channel 4, today warned off those who would criticise advertising and reminded advertisers of the continuing importance of television as a marketing medium.
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Advertisers accuse health campaigners of trying to destroy UK advertising
27 June 2008
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Public Affairs Director of ISBA, the voice of British advertisers, Ian Twinn, has said that if the anti-advertising pressure groups get their way, advertising as a vibrant creative and economic force in the UK will die.
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Marketing lawyers get advice on new unfair trading laws
26 June 2008
- In-house lawyers and senior marketers have attended a well-received CPD-accredited ISBA seminar, this time to learn more about the new Consumer Protection Regulations.
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Advertisers say Government view on product placement is 'disappointing'
19 June 2008
- Ian Twinn, Director of Public Affairs at ISBA, the voice of British advertisers, has responded to Culture Secretary Andy Burnham’s comments on product placement, calling them "disappointing but unsurprising".
