Advertisers say Government view on product placement is 'disappointing'

19 Jun 2008

Ian Twinn, Director of Public Affairs at ISBA, the voice of British advertisers, has responded to Culture Secretary Andy Burnham’s comments on product placement saying:

“The news from Andy Burnham that the Government is not in favour of product placement is both disappointing and unsurprising.

“While some advertisers would welcome the opportunity to have a broader range of channels with which to engage consumers, the signals from Government have been consistently negative.

“British advertisers would not want full scale, US-style product placement, but there is an opportunity here for the Government to both spread the burden of funding UK television and still introduce rules that would complement the viewing public's taste for quality content.

“This simple rejection of product placement will leave both media and business puzzled by the lost opportunity.”

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