Marketing lawyers get advice on new unfair trading laws
26 Jun 2008
In-house lawyers and senior marketers have attended a well-received CPD-accredited ISBA seminar, this time to learn more about the new Consumer Protection Regulations.
This was the first in a series of seminars where Lewis Silkin will be partnering with ISBA to deliver training for legal professionals on issues of the day.
The seminar looked at the legal ramifications of the CPRs on the advertising industry and marketing departments and was led by Brinsley Dresden of specialist media lawyers Lewis Silkin.
It covered a wide range of issues including:
How the UK is approaching implementation
The new "blacklist" of prohibited practices
Impact upon BOGOF offers and use of the word "free"
Impact upon word-of-mouth marketing, blogs and advertorials, etc
Impact upon competitions and prize promotions
Business-to-business and comparative advertising
Enforcement, including criminal penalties
The continuing role of the ASA and CAP/BCAP Codes
All the seminars are accredited by the Law Society and earn participants Continuing Professional Development (CPD) credits.
The next seminar is taking place on 17 September and will give delegates expert guidance on the issue of green claims in advertising. For more details and to book your place call Elvira Bagge on 020 7291 9020 or email her here.
