Alcohol advertisers are complying with new tighter ad rules

3 Jul 2008

Nearly every alcohol ad monitored by the advertising regulator met new stricter advertising codes, a report says. 

The Advertising Standards Authority found that 97% of the 463 ads it assessed during the Christmas 2007 period complied with the codes that were toughened in 2005. 

The 2007 figures show an improvement on the figures from the corresponding period in 2006 when the ad compliance rate was 94%. 

Ian Twinn, ISBA’s Director of Public Affairs said: ”These new figures from our regulator are very encouraging and clearly show that the code changes we agreed with Ofcom two years ago are working. 

“Compared to the period before 2005, today’s alcohol ads are of a markedly different style and tone.”

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