Advertisers have reiterated their concerns that an overly commercial and overly competitive BBC unfairly restricts their access to audiences.
ISBA, the voice of British advertisers, made its comments in advance of the start tomorrow (Tuesday 4 November) of the Commons Culture Committee’s inquiry into the commercial operations of the BBC.
ISBA’s Public Affairs Director Ian Twinn said “the BBC is an important issue for advertisers, and we have long expressed concerns over the impact that the sprawling broadcaster has on the health of the commercial sector and therefore on advertisers’ abilities to reach mass audiences.
“The BBC is too big. It is overly funded and unfairly competitive with commercial media, with its activities extending not just across television and radio but into the online space too. It inhibits advertisers’ ability to communicate effectively and efficiently.”
