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	<title><![CDATA[ISBA RSS News]]></title>
	<link><![CDATA[http://www.isba.org.uk/news]]></link>
	<description><![CDATA[ISBA RSS feed for latest 20 news articles]]></description>
	<language><![CDATA[en-gb]]></language>
	<lastBuildDate><![CDATA[Fri, 05 Sep 2008 14:12:16 GMT]]></lastBuildDate>

	<copyright>Copyright: (C) ISBA</copyright>
	<ttl>15</ttl>
	
		
		
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			<title><![CDATA[Direct marketers join forces to develop new green standard]]></title>
			<description><![CDATA[ISBA’s working group on green issues will this week receive a briefing on progress made towards introducing the new environmental standard for reducing the impact of direct marketing.

]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/607]]></link>
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			<pubDate><![CDATA[Mon, 01 Sep 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Postcomm's Royal Mail compensation decision will hit us hard, say bulk mailers]]></title>
			<description><![CDATA[The decision by postal services regulator Postcomm to exempt Royal Mail from paying compensation for industrial action taken during 2007-08 has been greeted with disappointment by ISBA’s bulk mailer members.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/606]]></link>
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			<pubDate><![CDATA[Mon, 18 Aug 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Regulator warns advertisers over 'greenwash']]></title>
			<description><![CDATA[ISBA Public Affairs Director Ian Twinn has spoken about the decision by the advertising regulator to ban a press ad from Shell. The oil company used the word 'sustainable' in an economic context rather than its green usage but was reprimanded by the Advertising Standards Authority.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/605]]></link>
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			<pubDate><![CDATA[Thu, 14 Aug 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers lobby Government over Electoral Register data]]></title>
			<description><![CDATA[ISBA has written to the Prime Minister’s Office expressing concern that direct marketers may no longer have access to data on the Electoral Register.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/604]]></link>
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			<pubDate><![CDATA[Tue, 12 Aug 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Update on OFT review of Global Radio/GCap Media merger]]></title>
			<description><![CDATA[The Office of Fair Trading has completed the first phase of its review of Global Radio’s acquisition of GCap Media.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/603]]></link>
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			<pubDate><![CDATA[Fri, 08 Aug 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Television advertising rules changes welcomed]]></title>
			<description><![CDATA[ISBA has welcomed Ofcom’s announcement relaxing some advertising rules as a result of new EU laws.  ISBA had argued for the relaxation which come into force on 1 Sep.
]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/602]]></link>
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			<pubDate><![CDATA[Fri, 25 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Governments broad approach in the Change4 Life campaign welcomed]]></title>
			<description><![CDATA[Advertisers back the Government’s plans for driving home the message in Healthy Weight, Healthy Lives.  Advertising has a role to play but is not the main factor in obesity.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/601]]></link>
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			<pubDate><![CDATA[Thu, 24 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers hail 'once-in-a-generation' chance to beat obesity]]></title>
			<description><![CDATA[ISBA’s Director General Mike Hughes hailed today’s announcement by the Advertising Association of a concerted drive by government and business to tackle Britain’s obesity crisis as 'a once-in-a-generation chance' to beat the problem.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/600]]></link>
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			<pubDate><![CDATA[Wed, 23 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers accuse Which? over “seriously misleading” report]]></title>
			<description><![CDATA[ISBA’s Public Affairs Director Ian Twinn said the report published today by the so-called consumer organisation Which? accuses advertisers of irresponsible behaviour online despite the fact that online ads are subject to the same degree of regulation as broadcast and print ads.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/598]]></link>
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			<pubDate><![CDATA[Wed, 16 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Direct marketers air concerns over electoral roll access]]></title>
			<description><![CDATA[Advertisers are concerned about the recommendation in the Government's Data Sharing Review that would remove access to electoral roll data from direct marketers.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/599]]></link>
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			<pubDate><![CDATA[Wed, 16 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Alcohol advertisers are complying with new tighter ad rules]]></title>
			<description><![CDATA[Nearly every alcohol ad monitored by the advertising regulator met new stricter advertising codes, a report says.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/597]]></link>
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			<pubDate><![CDATA[Thu, 03 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Channel 4's Luke Johnson warns off the anti-ad critics]]></title>
			<description><![CDATA[Luke Johnson, chairman of Channel 4, today warned off those who would criticise advertising and reminded advertisers of the continuing importance of television as a marketing medium.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/596]]></link>
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			<pubDate><![CDATA[Tue, 01 Jul 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers accuse health campaigners of trying to destroy UK advertising]]></title>
			<description><![CDATA[Public Affairs Director of ISBA, the voice of British advertisers, Ian Twinn, has said that if the anti-advertising pressure groups get their way, advertising as a vibrant creative and economic force in the UK will die.

 
]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/594]]></link>
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			<pubDate><![CDATA[Fri, 27 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Marketing lawyers get advice on new unfair trading laws]]></title>
			<description><![CDATA[In-house lawyers and senior marketers have attended a well-received CPD-accredited ISBA seminar, this time to learn more about the new Consumer Protection Regulations.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/595]]></link>
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			<pubDate><![CDATA[Thu, 26 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers say Government view on product placement is 'disappointing']]></title>
			<description><![CDATA[Ian Twinn, Director of Public Affairs at ISBA, the voice of British advertisers, has responded to Culture Secretary Andy Burnham’s comments on product placement, calling them "disappointing but unsurprising".]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/591]]></link>
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			<pubDate><![CDATA[Thu, 19 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Advertisers call for commercial TV to have special role in delivering PSB]]></title>
			<description><![CDATA[ISBA’s Director of Media and Advertising Bob Wootton today added his voice to calls for an end to the BBC’s dominance of public service broadcasting and for the licence fee – and some BBC assets – to be shared among other commercial broadcasters.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/593]]></link>
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			<pubDate><![CDATA[Wed, 18 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[Industry furthers debate on decoupling]]></title>
			<description><![CDATA[At a joint industry forum held this week by ISBA, the IPA and CIPS, leading agencies, production, procurement and intermediaries entered into a lively debate on decoupling.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/592]]></link>
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			<pubDate><![CDATA[Fri, 13 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[ISBA launches new ‘bite-size’ seminars for busy advertisers]]></title>
			<description><![CDATA[ISBA, the voice of British advertisers, is launching a new series of innovative 90-minute ‘bite-size’ seminars for marketers.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/589]]></link>
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			<pubDate><![CDATA[Mon, 02 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[ISBA responds to Ofcom on amount and distribution of ad airtime]]></title>
			<description><![CDATA[ISBA has responded to Ofcom's consultation on the rules governing the amount and distribution of television advertising airtime.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/590]]></link>
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			<pubDate><![CDATA[Mon, 02 Jun 2008 00:00:00 GMT]]></pubDate>
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			<title><![CDATA[EU examines gender stereotypes in advertising]]></title>
			<description><![CDATA[The European Parliament's Committee on Women's Rights and Gender Equality has this week adopted a draft report on 'Marketing and advertising equality between women and men’.]]></description>
			<link><![CDATA[http://www.isba.org.uk/isba/protecting/latest-news/588]]></link>
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			<pubDate><![CDATA[Thu, 29 May 2008 00:00:00 GMT]]></pubDate>
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