Sustainable procurement

ISBA is engaged in an examination of the issues around sustainable procurement of marketing services.

If a company introduces a product designed to have a substantially reduced negative impact on the world around it, then it makes sense that the way it is marketed should follow suit.

Even for those organisations not actively making claims in this area, future government regulation is likely to make it good business sense to reduce waste and increase recycling. The issue goes much further than installing energy saving light bulbs in the marketing department. As well as examining one’s own operation the key to sustainable procurement can be in exercising excellent and well informed supply chain management.