Working across industry

ISBA sits right at the heart of the advertising industry and on behalf of over 400 of Britain’s foremost advertisers, representing £10 billion of annual spend, works:

with more than 60 Chairmen, MDs and Marketing Directors who help shape our agenda

with over 300 individual members via our Action and Working Groups

with Government and regulators, including Ofcom, the OFT, the Gambling Commission and the Financial Services Authority

with our self-regulatory bodies - the ASA and CAP/BCAP - on the advertising codes

with other industry bodies, including the Advertising Association, the IPA, the DMA, ISP and ESA

with the advertising pre-clearance bodies (Clearcast and RACC)

with the European Parliament, Commission and Council, via the World Federation of Advertisers and EASA

with the UK media measurement bodies, both traditional (e.g. ABC and ABCe) and the online joint industry committees (JICIMS and JICWEBS)