Activity planning
Understand the different marketing levers and how they can be deployed against strategy and objectives to engage customers.
Be able to prioritise activities using the Prioritisation Matrix in order to build a balanced plan. Be able to select the right key performance indicators (KPIs) by activity to ensure effective marketing.
What will I learn:
- How do I connect strategies with activities
- What are the key steps required to build effective activity plans
- How do I open up the potential activities to deliver the strategies
- How do I prioritise those activities which will most effectively deliver the objectives
- How do I set KPIs and track the deployment of activities once in market
Key benefits for you:
- A practical understanding of how to translate marketing strategies into effective activity plans
- Tools and techniques you can apply when developing Activity plans in your business
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
- Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
