Building brands
Understand the role and importance of brands and how they are developed over time.
Appreciate the differences between a brand portfolio and a brand architecture. Know how to develop a brand positioning and how to translate it into an integrated brand experience.
What you will learn:
- Why building strong brands is critical to long term business success
- What makes a strong brand
- The key principles for building strong brands, including portfolio models, range architecture and brand positioning
- How to develop a brand positioning and bring it to life across the marketing mix to deliver a consistent and involving customer experience
Key benefits for you:
- A practical understanding of how to develop strong brands and the role they play in driving growth
- Tools and techniques you can apply back in your workplace to develop your brand and ensure it is at the heart of the business
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
- Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
