Integrated communications
Understand the drivers of great brand communication.
Know how to develop a clear and inspiring briefing for a creative agency. Understand how to judge creative ideas and recognise the difference between campaign and activation ideas. Appreciate the role creative channel planning can play in connecting brands with consumers. Understand how to approach the measurement of campaign effectiveness.
What you will learn:
- The difference between powerful and weak communication
- How to spot powerful ideas and how to get to them
- How to develop customer driven channel plans that link with the creative idea
- How to develop an integrated campaign, from briefing through to implementation
Key benefits for you:
- A practical understanding of how to develop clear and inspiring campaign briefs and judge the resulting agency creative
- Tools and techniques you can apply back in your workplace to develop effective communication that builds your brand and business
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
- Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
