Winning innovations
Understand the role of innovation strategy and its component elements.
Know how to use various creativity techniques to generate innovative product and service ideas. Know how to craft and assess compelling concept statements. Appreciate how innovations are commercialised, launched and evaluated.
What will you learn:
- Why is innovation important and what is its role within a successful business
- The key elements of an Innovation strategy
- The barriers and igniters which lead to winning Innovations
- The key steps to generating commercial success from Innovation
Key benefits for you:
- A practical understanding of how to make Innovation work for your business
- Tools and techniques to help you plan, create and commercialise winning innovations back in your job
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
