Inspiring insights
Understand the importance of insight to an organisation and the difference between insight and information.
Learn how to be insightful and understand the steps and tools to generate, assess and apply insights. Understand the principles of insight driven planning and execution.
What you will learn:
- The role of insight in successful customer centric organisations
- How to recognise the difference between information and insights that will unlock growth
- How to be insightful everyday
How to generate, assess and apply insights using a range of simple tools and techniques
Key benefits for you:
- A practical understanding of insight and its role in driving brand and business growth
- Tools and techniques you can apply back in your workplace to use insight as a springboard to more effective marketing strategy and activity
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
- Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
