Strategic planning
Understand what the planning process consists of and how to conduct a rigorous situation analysis.
Participants will develop a robust SWOT analysis to identity key challenges, which if met will deliver business objectives. Learn how to set effective marketing objectives using the concept of the purchase funnel. Know how to develop good marketing strategies and activity plans.
What you will learn:
- What is within the marketing planning process and what does world class planning look like
- Why is a solid situation analysis the bedrock of effective plans
- What are marketing objectives and how are they set
- How to develop and prioritise marketing strategies which deliver your business objectives
Key benefits for you:
- A practical understanding of the marketing planning process
- Tools and techniques to help support the development of marketing plans in your business
Learning approach:
- A one day, interactive workshop delivered by an expert BRAND LEARNING facilitator
- Exercises and a case study are used to practice applying the principles and tools
- Workbooks containing key principles and tools and for capturing your actions plans
This is a one-day module. It will run on the following dates at ISBA's central London offices from 9.30am to 5.30pm. Please click below to book your preferred session:
