ISBA Annual Conference
Post-conference resources
agenda
Welcome by
Mike Hughes, Director General, ISBA
President's address by
Mark Hunter, Chief Executive, Molson Coors
(Click for Mark's speech)
session one
A political perspective
Ed Vaizey, Shadow Minister for Culture - How does advertising now sit in the eyes of the political community? Ed will share his views on what lies in store for our industry in the future.
Self-regulation - What next?
Guy Parker, Chief Executive, ASA - Advertising code reviews and a fundamental review of the way the ASA operates at the heart of our highly-respected self-regulation system - and what it means for advertisers. (Click for Guy's presentation)
Whither ITV?
Rupert Howell, MD of ITV Brand and Commercial -TV remains central to many advertisers strategies. After the uncertainties of the past year, and on the back of a few good wins recently, what can we expect from ITV going forward? Rupert will address this question before a very interested audience. (Click for Rupert's presentation)
coffee 10.30 - 10.55
session two
Convergence - an update
Nigel Walley, Managing Director, Decipher - The drive towards convergence continues unabated. Nigel will share his views on the range of outcomes and the issues the industry will need to confront. (Click for Nigel's presentation)
Capitalising on digital - panel session with Q&A
Chaired by Andrew Walmsley, Co-founder and Deputy Chairman, i-level - Andrew sets out how the emergence of owned and earned media have changed the marketing environment, and senior marketers from Orange, Samsung and Renault share radical new strategies they've adopted to capitalise on this change.
Tracking in realtime
Alan Gould, Co-Chief Executive, The Nielsen Company - Nielsen IAG measures and accumulates next-day data on viewer engagement with television programmes, advertising, sponsorships and product placements. Nielsen will share insights on product placement effectiveness from the US market by genre, category and audience. (Click for Alan's presentation)
Video one: Cheerios, Biggest Loser
Video two: Dr Pepper 1
Video three: Dr Pepper 2
Video four: Dr Pepper 3
Video five: Macy's, Top Chef
Video six: Vaseline, Maneater
Digital Marketing - Harnessing social media
David Sable, Vice Chairman, Chief Operating Officer Wunderman - As digital marketing continues to evolve, can social networks be successfully monetised while proiding distinctive value for advertisers? David will share his thought-provoking views at the conference.
lunch 12.40 - 13.50
session three
"Creating Good" 3 trends for the post-crisis world of marketing
David Jones, Global CEO, Havas Worldwide & Euro RSCG Worldwide - Creating good - or the fundamental belief that marketing and advertising industries can and should use the power of creativity to impact positive change.
The Santander re-brand - A case study
Keith Moor, Director of Brand & Communications, Santander and Alison Wright, Strategic Director, Engine - The fusing of Abbey, A&L and B&B under the Santander brand will be one of the big stories of 2010. This case study will show how Santander and Engine partnered to devise the integrated marketing comms strategy for this major re-brand.
The big integration debate - panel session with Q&A
Facilitated by: Jeremy Brown, Chief Executive, Sense Worldwide - Laurence Green, Chairman and Founding Partner, Fallon, Mark Lund, CEO of COI, and Michael Dick, Integrated Marketing Communications Director, Coca-Cola will share their progressive thoughts and open up the debate providing delegates the opportunity to make their input in this key area of integration.
Obama - The online story - with Q&A
Thomas Gensemer, Managing Partner, Blue State Digital - How did they do it? Thomas will take us through the strategy that mobilised 13 million people and generated $500 million in funding - and the lessons for brands.
