ISBA Annual Conference
The 2010 ISBA annual conference will be held at Lord’s Cricket Ground, London on Thursday 18 March 2010
For the latest details and to book your place, download the conference programme here. As an ISBA member you can also book
online here.
The agenda-setting ISBA Annual Conference aims to provoke discussion and generate insights to guide advertisers in confronting these challenges.
The conference will also provide an important update on the political and regulatory context and the changes advertisers can expect.
On the media front, convergence and the growth of online will continue to impact the media landscape, and speakers from across the board will share their perspectives.
As always, in 2010 year we will have a powerful line-up of speakers who will share their knowledge and views with the members of the advertiser, agency and media communities present on the day. Watch this space for more announcements on the speaker line-up for the 2010 conference.
agenda
Welcome by
Mike Hughes, Director General, ISBA
President's address by
Mark Hunter, Chief Executive, Molson Coors
session one
A political perspective
Ed Vaizey, Shadow Minister for Culture - How does advertising now sit in the eyes of the political community? Ed will share his views on what lies in store for our industry in the future.
Self-regulation - What next?
Guy Parker, CEO, ASA - Advertising code reviews and a fundamental review of the way the ASA operates at the heart of our highly-respected self-regulation system - and what it means for advertisers.
Whither ITV?
Rupert Howell, MD of ITV Brand and Commercial -TV remains central to many advertisers strategies. After the uncertainties of the past year, and on the back of a few good wins recently, what can we expect from ITV going forward? Rupert will address this question before a very interested audience.
coffee 10.30 - 10.55
session two
Convergence - an update
Nigel Walley, MD, Decipher - The drive towards convergence continues unabated. Nigel will share his views on the range of outcomes and the issues the industry will need to confront.
Capitalising on digital - panel session with Q&A
Chaired by Andrew Walmsley, Co-founder and Deputy Chairman, i-level - Andrew sets out how the emergence of owned and earned media have changed the marketing environment, and senior marketers from Orange, Samsung and Renault share radical new strategies they've adopted to capitalise on this change.
Tracking in realtime
Alan Gould & Ken Orkin, The Nielsen Company - Nielsen IAG measures and accumulates next-day data on viewer engagement with television programmes, advertising, sponsorships and product placements. Nielsen will share insights on product placement effectiveness from the US market by genre, category and audience.
Digital Marketing - Harnessing social media
David Sable, VC, COO Wunderman - As digital marketing continues to evolve, can social networks be successfully monetised while proiding distinctive value for advertisers? David will share his thought-provoking views at the conference.
lunch 12.40 - 14.00
session three
"Creating Good" 3 trends for the post-crisis world of marketing
David Jones, Global CEO, Havas Worldwide & Euro RSCG Worldwide - Creating good - or the fundamental belief that marketing and advertising industries can and should use the power of creativity to impact positive change.
The Santander re-brand - A case study
Keith Moor, Director of Brand & Communications, Santander and Alison Wright, Strategic Director, Engine - The fusing of Abbey, A&L and B&B under the Santander brand will be one of the big stories of 2010. This case study will show how Santander and Engine partnered to devise the integrated marketing comms strategy for this major re-brand.
The big integration debate - panel session
Facilitated by: Jeremy Brown, Chief Executive, Sense Worldwide - Rory Sutherland, Executive Creative Director and Vice Chairman, OgilvyOne London and Vice Chairman, Ogilvy Group UK and IPA President, Mark Lund, CEO of COI, and Michael Dick, Integrated Marketing Communications Director, Coca-Cola will share their progressive thoughts and open up the debate providing delegates the opportunity to make their input in this key area of integration.
Obama - The online story
Thomas Gensemer, Managing Partner, Blue State Digital - How did they do it? Thomas will take us through the strategy that mobilised 13 million people and generated $500 million in funding - and the lessons for brands.
close & networking drinks 16.20
admin
Date: Thursday 18 March 2010
Venue: Lord’s Cricket Ground, St John's Wood, London NW8 8QN. Tel: 020 7616 8500
Tickets: ISBA Member £495 + VAT, Non Member £595 + VAT
Ticket price: includes lunch, refreshments and delegate materials
Ticket enquiries: Elvira Bagge, Training and Events Executive T: 020 7291 9020 F: 020 7291 9030 E: elvirab@isba.org.uk
