ISBA-supported events

*** November 2010 ***

ISBA discount for the 2010 Media Business Course

ISBA members can save 10% (or £228) off the cost of this year’s Advertising Association Media Business Course – now in its 47th year and the UK’s leading syndicate-based media course. For advertisers, the Media Business Course offers a unique opportunity to directly interact with the media agency process and to witness at first hand the considerations for each media channel.

It’s happening at the Grand Hotel in Brighton from 3rd to 6th November.

Ideally for junior clients who will be just starting to work closely with agencies, this is an immersive and intense way to learn how agencies deliver insight and commercial-based planning products, presentations and pitches back to clients.

There is no better way to learn how to get the best out of an agency, the implications for producing a quality campaign brief, how to motivate and steer media agency people and where it is appropriate and useful to get directly involved in the media process.

A genuine immersion in what happens immediately after you deliver your brief; the work towards a responding presentation and how agencies pitch for client business are all parts of why the Media Business Course needs to be included within your training plan.

2010 Participating Companies
Google, Microsoft, JCDecaux, CBS, Sky Media, BBC, Facebook, Starcom MediaVest Group, ZenithOptimedia, PHD, Guardian News & Media, Target Media, Absolute Radio, Primesight, Discovery Networks, Metro, Clear Channel UK, Pearl & Dean, IPC Media & Maxus

2010 Speakers
Tess Alps – Thinkbox / Mike Gordon – Global Radio / Rory Sutherland – Ogilvy Group / Grant Millar – Vizeum / Richard Eyre – IAB / Andrew McGuiness – BMB / Mark Howe – Google UK / Annette King – Ogilvy One / Mike Hope Milne – Pearl & Dean / Glen Wilson  - Posterscope / Adam Freeman – Guardian News & Media / Mark Borkowski – Borkowski PR / Mike Anderson – Frank Business / Steve Hatch – MEC / Ivan Pollard – Naked Communications / Barry Mcllheney - PPA

Pricing
Normal Cost - £2,275 + VAT
ISBA Members Cost - £2,047 + VAT (10% reduction)
More than one delegate – Negotiable on an individual basis dependent on number of delegates

For more information click here.

And for a booking form click here.