Training Workshops
Our unique ‘real world’ training programme is focused on filling the gap between the textbook and the marketplace. Our goal is quite simply to help today's marketers develop and maintain their skills in today's increasingly complex environment.
Here we’ve listed our workshops by subject and by skill level so you can easily find what you’re looking for and with our online booking it couldn’t be easier to secure your place on a course. However, if you need any help or want to talk to us about which courses are most suitable for you then contact Elvira in our training and events team or call her on 020 7291 9020.
For 2010's full training programme, click here.
- Subjects
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Choosing the right agencies for your business and understanding how they work is invaluable to helping you become their favourite client. These courses provide tips on how to cultivate the best relationships with them so they deliver their best work for you.
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Our experts have developed a three-part briefing series to give you a thorough knowledge of agency briefing including managing agencies for integrated campaigns and appraising creative executions. These courses can be taken in sequence or individually.
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The need for skills and knowledge in the digital arena is critical. Whether it is digital for beginners, an improved understanding for more senior marketers or advanced digital training, we have the top practitioners delivering the skills you need to gain the advantage. Check out our new courses below!
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Understanding media, planning and trading is crucial to the success of your campaigns. These modules will also focus on working with your agency to make media work for you.
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Covering the key skills every advertiser needs from the basics of how to create an ad campaign to ensuring your communications are integrated, and from writing effectively for business to gaining the skills to carve out a successful advertising career.
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These courses will help you move onwards and upwards. You might now have a good grasp on the basics but these specialist skills will give you the extra knowledge you need to expand your marketplace repertoire.
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- Levels
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For those marketers who are just starting out and for those who have been around for a bit longer, these courses are the ones you should consider taking at the earlier-to-mid stages of your marketing career. They will help you gain new knowledge where you have gaps and will also help refresh and improve those skills you already have but which might be in need of a polish.
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These courses have been specifically designed with the more capable or senior marketer in mind who will probably have been working in marketing for a decent amount of time. You might be looking to skill-up and develop yourself for that next promotion or you may just have come into your new, more senior role recently. Either way, these are the courses that will enable you to reach your full potential as a seasoned, experienced marketer.
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