Understanding and enhancing the digital opportunity

Understanding and enhancing the digital opportunity

A jargon-free day for senior marketers providing insights and increased knowledge on the digital marketplace.

Course content

• Breaking through the jargon – practical definitions of the digital lexicon.
• Scope, scale and dynamics of the digital marketplace – from budgets to behaviour.
• The role of online communications in integrated campaigns.
• Best practices in planning, buying, selling and measuring online communications.

What you will learn

• How to choose a digital agency.
• How consumers think, feel and respond to digital advertising.
• The commercial realities of the digital arena, and appropriate navigation from traditional to digital media.

Key benefits

• Individuals will gain valuable information about the strategic planning, implementation and measurement of digital campaigns – including websites, search and affiliate.
• Organisations will benefit by bringing the level of digital knowledge in line with that of traditional marketing communications.

Who is the course aimed at?

An intermediate level digital course designed specifically for senior executive level marketers who want to develop the same level of skill in digital that they have in more established channels.

Facilitator

Mike Lister, Director of Customer Experience, Generator
In digital marketing since its infancy, Mike specialises in increasing online sales. To do this he has spent over 24,000 hours analysing online behaviour.  In the last five years Mike has helped clients such as eBay, Sky, Orange, the AA, the Guardian, and Deutsche Bank increase their online revenues.

Next steps

• Integrating digital communications…from bolt-on to centre of gravity
• Maximising and evaluating your social media opportunities 

COST OF TRAINING: £395 (£454.25 inc VAT)

TIME: 9.30am – 5pm

VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street

FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020

Terms & Conditions

• All workshop bookings must be made in writing, by email or through our website.
• You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
• The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
• Course fees must be paid in full prior to the date of the workshop.
• All cancellations must be made in writing.
• If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
• Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
• The full course fee will be charged if the delegate does not turn up on the day of the workshop.
• ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.