Marketing career starter - determining your goals and networking effectively to achieve them

Marketing career starter – determining your goals and networking effectively to achieve them

Making the right choices and habits to build and grow a successful career.

Course content

• Figuring out what you want – and don’t want.
• Developing clear goals, before asking others for help.
• Determining who to ask for help – and why they should help you.
• Keeping relationships strong, even when you stop working together.

What you will learn

• How to become self-directed – and stop waiting around until someone else tells you what to do and how to do it.
• How to develop yourself while fully delivering your boss’s requirements.
• How to design the career you want, instead of ending up where someone else thinks you should be.

Key benefits

• Individuals will gain both knowledge and skills to help them design a true win/win developmental path for themselves and their companies.
• Organisations will benefit from marketers who will proactively seek out company needs and ways to make themselves more valuable.

Who is the course aimed at?

An introductory level course for graduates at the beginning of their careers or those changing directions.

Facilitator

Jeanie Bergin, Creator, Thinking W.I.D.E.
Jeanie started her career with the creators of positioning – Trout & Ries and has held top agency positions in the UK and US.  She is the creator of the Thinking W.I.D.E.™ framework for releasing useful creativity and her work includes consulting, copywriting, public speaking and private coaching.  Jeanie is a leader in developing value based approaches to evaluating and remunerating agency and client teams.  She works in the UK, US and across Europe with such organisations as Coca-Cola, SABMiller, and Heinz – as well as chairing industry events.

Next steps

• How advertising works…a complete guide.
• Briefing part 1 – Understanding effective briefing for better business results
• Briefing part 2 – Briefing and managing agencies for integrated campaigns
• Briefing part 3 – Briefing and appraising creative ideas.

COST OF TRAINING: £395 (£454.25 inc VAT)

TIME: 9.30am – 5pm

VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street

FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020

Terms & Conditions

• All workshop bookings must be made in writing, by email or through our website.
• You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
• The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
• Course fees must be paid in full prior to the date of the workshop.
• All cancellations must be made in writing.
• If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
• Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
• The full course fee will be charged if the delegate does not turn up on the day of the workshop.
• ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.