Agency search, selection, appointment and alignment
9 Feb
Agency search, selection, appointment and alignment
A practical guide to selecting the right agencies for both short term gain and long term benefit
Course content
- How to find the right potential agencies to work with
- Best practice pitch process
- Getting the right contract in place –and understanding the issues associated with TUPE
- Making sure that success and enthusiasm doesn’t fade after the pitch
What you will learn
- How to create the right shortlist and manage a best practice pitch
- The importance of the contract and how TUPE is impacting on this
- How to kick-off the new relationship on the best footing to ensure ongoing success
Key benefits
- Individuals will gain confidence in how to identify the right agencies and manage the most effective pitch process to appointment and beyond.
- Organisations will benefit from having the right agencies in place, working at peak efficiency for best value for money
Who is the course aimed at?
An intermediate to advanced level course created for senior and mid-level marketing and procurement management with involvement or responsibility for choosing agencies and managing them for short and long term benefit.
Facilitators
Stuart Pocock & Lucinda Peniston-Baines
Joint Managing Partners, The Observatory International Ltd
Stuart and Lucinda bring a unique combination of client and agency side experience and understanding together with significant domestic and international relationship management expertise gained from undertaking major initiatives for a multitude of clients over the last eight years. These include Allianz, Debenhams, Ferrero, GlaxoSmithKline, Microsoft, Numico, Tesco and SABMIller.
Debbie Morrison, Director of Consultancy & Best Practice, ISBA
Debbie has been with ISBA for 20 years and works closely with ISBA’s members providing advice and information on a range of marketing communications topics, and helping them with specific projects. This includes advising on client-agency contracts, remuneration and relationship issues.
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5.00pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
