Understanding media and the planning process to deliver effective campaigns

Understanding media and the planning process to deliver effective campaigns

Making more effective choices in managing the substantial investment that is the media budget.

Course content

• An overview of the current UK Media Marketplace – and the challenges faced by clients and agencies.
• Briefing the media agencies, developing strategy, managing the planning process.
• Research – industry data and measuring campaign effectiveness.
• Focus on answering questions and discussing the most important areas for each delegate.

What you will learn

• How to assess opportunities across each medium.
• Relevant detail from case studies – spanning a range of industries and mediums.
• How to get out from under the jargon and challenge suppliers to more fully meet your needs.

Key benefits

• Individuals will gain a basic level of media knowledge and understanding of the whole media process – leading to more informed decisions.
• Organisations will benefit from increased ability to effectively and efficiently develop media strategy and implement plans.

Who is course aimed at?
An introductory level workshop for individuals recently or about to become heavily involved in media campaign planning and execution.

Facilitator
Patrick Morrison, Director, allmodcomms
Patrick launched allmodcomms, a strategic communications agency, in 2001 after previously working as a board director in two of the Top 10 media agency groups (MEC Mediaedge and MG OMD).  As Creative Media Director at MG OMD, Patrick ran the launches of both PS One and PlayStation 2.  He also had a roving creative role across the agency including Nike, Virgin Atlantic, More Th>n, Apple, Yahoo, Virgin One, Sony Music and Columbia Tristar.

Next steps

• Agency selection, management and remuneration
• Working with and challenging your agency for maximum media effectiveness

COST OF TRAINING: £395 (£464.13 inc VAT)

TIME: 9.30am – 5.00pm

VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street

FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020

Terms & Conditions

• All workshop bookings must be made in writing, by email or through our website.
• You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
• The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
• Course fees must be paid in full prior to the date of the workshop.
• All cancellations must be made in writing.
• If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
• Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
• The full course fee will be charged if the delegate does not turn up on the day of the workshop.
• ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.