Training - Introductory to intermediate
For those marketers who are just starting out and for those who have been around for a bit longer, these courses are the ones you should consider taking at the earlier-to-mid stages of your marketing career. They will help you gain new knowledge where you have gaps and will also help refresh and improve those skills you already have but which might be in need of a polish.
- Understanding the requirements of data protection law - HALF DAY ONLY
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10 Sep
Everything you need to know about the law on data protection, privacy and confidentiality and its effect on marketing communications.
- Understanding TV production
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14 Sep
An up-to-date insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of broadcast communication.
- Magic & Logic: Creating Sustainable Client & Agency Relationships
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16 Sep
Sustainable relationships are difficult to create at the best of times, but especially so in marketing where there are multiple stakeholders to consider with seemingly contradictory agendas. 'Magic & Logic', a cross-industry initiative which underpins this workshop, is a definition, an approach and a philosophy which enables marketing, procurement and agency teams to optimise creative excellence and financial efficiency
- Understanding agency finances and their impact on commercial arrangement - HALF DAY ONLY
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17 Sep
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls.
- Briefing part 1 - Understanding effective briefing for better business results.
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23 Sep
Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them.
- Understanding and enhancing the digital opportunity
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28 Sep
A jargon free day providing insights and increased knowledge on the digital marketplace.
- Brand relevant consumer insights
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30 Sep
How the right insight can drive brand and business success.
- How advertising works - a complete guide
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5 Oct
A full primer of the ins and outs, ups and downs, opportunities and obstacles of the world of advertising.
- Evaluating agency performance
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7 Oct
Getting the best out of your agencies, and being sure they are getting the best out of you.
- Television planning, trading, buying and negotiation
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14 Oct
Valuable insight into how the TV marketplace is planned, bought and traded - in order to help maximise return on investment.
- Briefing part 2 - Briefing and managing agencies for integrated campaigns.
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19 Oct
Getting agencies to work together doesn't have to be like herding cats.
- A practical guide to de-coupling press production from your agency
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2 Nov
How to convert the theory of print and pre press production de-coupling into a workable and relevant action plan with measurable benefits for your organisation.
- Measuring advertising effectiveness
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9 Nov
A concise introduction to measuring the impact of advertising - on your consumers and on your bottom-line.
- Motivating your agencies and ensuring effective campaign management
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11 Nov
A thorough grounding in what makes agencies produce their best work - and how to manage the process to ensure angst-free delivery of multi-channel campaigns
- Using sponsorship effectively
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16 Nov
From developing strategy to integrating with other marketing initiatives to evaluating partnership outcomes.
- Briefing Part 3 - Briefing and appraising creative ideas
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18 Nov
A day at intermediate level discussing & studying "Briefing and appraising creative ideas"
- Working with and challenging your agency to maximise media effectiveness
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25 Nov
Practical insight, guidance and useful tools to start with the right media strategy and actively evaluate agency recommendations to ensure the best for your brand.
- Marketing Career starter - determining your goals and networking effectively to achieve them
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30 Nov
Making the right choices and habits to build and grow a successful career
- How to run effective promotions - and avoid common problems
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2 Dec
A one-day workshop exploring the techniques behind creating successful sales promotion campaigns - what they look like, how to stay on the right side of the law and code and how to avoid bad things happening.
- Brand relevant consumer insights
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7 Dec
How the right insight can drive brand and business success.
