ISBA sits right at the heart of the advertising industry and on behalf of over 400 of Britain’s foremost advertisers, representing £10 billion of annual spend, works:
- with more than 60 Chairmen, MDs and Marketing Directors who help shape our agenda
- with over 300 individual members via our Action and Working Groups
- with Government and regulators, including Ofcom, the OFT, the Gambling Commission and the Financial Services Authority
- with our self-regulatory bodies - the ASA and CAP/BCAP - on the advertising codes
- with other industry bodies, including the Advertising Association, the IPA, the DMA, ISP and ESA
- with the advertising pre-clearance bodies (Clearcast and RACC)
- with the European Parliament, Commission and Council, via the World Federation of Advertisers and EASA
- with the UK media measurement bodies, both traditional (e.g. ABC and ABCe) and the online joint industry committees (JICIMS and JICWEBS)
