Advertising to children and the influence of advertising on children are high on the political agenda in the UK and globally; they are equally high on advertisers' agendas.
ISBA and our sister bodies in the advertising industry take these challenges and responsibilities very seriously. Advertising codes, here and globally, reflect the need to provide higher levels of protection for children. Our codes provide this protection, defining children as under 16.
The proposal paper from CAP is now open to public consultation asking questions about the nutrient profile model and restrictions on HFSS foods and soft Drink
ISBA asks Committee of Advertising Practice to review the possible use of nutrient profiling in non broadcast advertising.
18 March 2015
The Mother's Union publishes 'Bye Buy Childhood' report
Read the full report here >
5 February 2015
Study on marketing soft drink and food advertsing to children online
Full report: HERE
11 August 2014
Alcohol codes working says ISBA