Advertisers need to know about media developments and advertising costs and effectiveness whether in traditional media or in the ever-expanding digital environment.
ADVERTISERS, MEDIA & CHANNELS: as the representative body for advertisers we are members of cross industry measurement, standards and advisory bodies. Our unique position has allowed us to ensure serious cost savings for advertisers, for example in the proposal and defence of Contract Rights Renewal (CRR) as it applies to ITV.
ISBA’s policy positions are the result of our members working in our Action Groups and represent the collective voice of UK advertisers.
Director of Media and Advertising