Digital developments have prompted changes at RAJAR, including taking part of the survey online. This will serve to improve respondent representation and achieve more detailed platform listening data. Respondents will continue to be canvassed, door to door, but option to report online will be available.
As audio streaming is growing, RAJAR will be working with the industry to create standards in measurement and reporting for streaming statistics. Ipsos MORI Media Cell are working towards capturing encoded broadcast on smart phone and tablet devices.
RAJAR’s CEO, Jerry Hill, who presented to RAG members in May 2011, believes that the addition of an online diary will improve its demographic representation and the offer of an online version is expected to extend its appeal to people who might have been put off by having to fill out a paper diary.
For the first three quarters, July to September and October to December 2011 and January to March 2012, the online diary will be used by one sixth, or 16.7%, of all respondents. Should the rollout prove successful, from Q2 half of all respondents will use the online version.