The advertising landscape has become much more complex across all disciplines. In particular, the methods of buying and selling media have become harder to understand and in many cases opaque!
To reflect the massive changes this market has undergone ISBA has produced contemporary framework agreements to guide ISBA members in the review or development of their own terms. We have key 5 key frameworks members can use as handy starting points; Creative Services framework, Media strategy, planning and buying framework, social influencers agreements for brand working direct with vloggers and bloggers, digital services agreement for heavy tech projects, and a set of terms that can be used to influence Team Sponsorship agreements. All terms come with handy drafting notes.
ISBA Media Services Framework
The rise of online advertising has continued unabated and automated media buying will increasingly become the norm. Many media agencies are also now offering a wider suite of services to their clients like social media and creative services. The Framework has been designed to help you review, refresh and update your terms and vitally, bring added protection on a growing list of issues, including brand safety, ad viewability, ad- fraud, auditing rights and data ownership and be more flexible for ‘other’ services the media agency may be providing e.g. social media monitoring, app and simple software development, creative services, branded content etc.
In the two years the terms have been in use, they have had a considerable impact on the industry, adopted by some of the UK's biggest advertisers and adapted to create terms for international use. Given the speed of change within the industry, the terms have now been update to satisfy current requirements and Version Two is now available for members. Find out more about the new terms and request your copy here >
Contract Terms for Advertisers Working with Social Talent
Brands are operating in a new era of influence where 92% of consumers turn to people they know for referral above any other source, and YouTube stars are seen as 90% more authentic and 17x more engaging compared to mainstream celebrities. The rise and explosion in popularity of the vlogger in the past few short years has been nothing short of a cultural and social phenomenon. There is no doubt that, the use of vloggers has opened the doors to a new form of highly effective marketing for some brands.
Research by ISBA showed that best practice when appointing vloggers was in its infancy, and in particular, brands were unclear on how best to contract with vloggers. ISBA, therefore, created the first ever suggested terms for the appointment of vloggers by brands.
Members can contact us to talk contract or request copies of any of our template terms. The pages above provide access to some of the latest resources to help guide you.
For more information on contracts or how ISBA can help you please contact Debbie Morrison.
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