Understanding TV commercials production
This course provides an up-to-date insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of advertising production. Delegates will gain an objective understanding of the television production process – and the most crucial points along the way – building greater confidence in commissioning and managing TV production.
How to work with your media agency and ensure the best ROI from your budget
This course provides practical guidance for managing your media agency and monitoring media performance. Individuals will gain a basic level of media knowledge and an understanding of media management techniques that will enable best practice governance of their company’s media agency and media investment.