TW504 - Delivering online media campaigns using a proven planning process
19 June 2007
Delivering online media campaigns using a proven planning process
Exploring the benefits of different online media channels, how to measure their impact and optimise success.
Course content
- The role of online within the media mix
- Best practice online planning process
- Integrating media channels (off and online)
- Overview of search marketing
- Measuring and optimising online media including allowing for offline influence
- Creative and media working together
Benefits to individual
The opportunity to learn and discuss best practice use of online media, directly with a digital specialist agency.
Benefit to organisation
Maximise your online accountability and effectiveness.
What you will learn
An online planning process, which will help you organise a consistently high standard of online briefings and plans. You will appreciate the best approach to measuring success and how to optimise your channels in order to meet targets.
Who is the course aimed at?
Marketers who want to benchmark their online knowledge levels and learn about the latest planning and measurement techniques.
Facilitator
Matt Gilbert, Head of Training, Generator Consulting
Matt joined the i-level group in 2000 where he became Group Director and worked on blue chip clients BT, Yell, COI, William Hill and Gillette; this included Pan European strategic planning and implementation.
He started his media career ten years ago at Saatchi and Saatchi where he worked within a traditional cross-media planning department. He became one of the founding members of Saatchi and Saatchi’s online media department, where he planned and bought UK and European online media campaigns.
In 2006 Matt joined Generator consultancy, i-level group’s digital management consultancy to focus on developing training courses. He has run dozens of workshops for media owners and advertisers in the public and private sector.
Course details
Date: Tuesday 19th June 2007
Time: 9.30 am to 5.00 pm
Venue : ISBA. 1b Portland Place, London, W1B 1PN
Fees: £375 + £65.63 VAT (£440.63)
Contact Louise Raimondo, ISBA, Langham House, 1B Portland Place, London W1B 1PN
Tel: 020 7291 9020 Fax: 020 7291 9030 E-Mail: louiser@isba.org.uk
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA Ltd. We also take credit cards.
- All cancellations or postponements must be made in writing. Cancellations received in writing not less than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- If a booking is cancelled or postponed within 14 days of the workshop date the fee will be payable in full and is not refundable.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
