TW523 - Integrated marketing communications - what it's really about
29 January 2008
Integrated marketing communications – what it’s really about
Designing and implementing fully integrated marketing communications – it’s so much more than “matching luggage”.
Course content
- What integrated marketing communications really is, and why it’s absolutely essential.
- The difference between visual integration and integration of meaning; plus vertical and horizontal integration.
- Maximising brand impact through message amplification, not duplication.
- Masses of best and worst examples.
What you will learn
- How to manage a long-term communications idea for maximum creative and media effectiveness and efficiency.
- How to avoid time wasting false starts and costly revisions.
- How to expertly evaluate central ideas and proposed executions – on the spot!
Key benefits
- Individuals will gain improved knowledge and judgement in releasing maximum consumer value from the appropriate integration of all communications.
- Organisations will benefit from improved and accelerated decision making – leading to greater marketing ROI.
Who is the course aimed at?
An advanced level course for brand marketers seeking increased creative quality and return on marketing investment.
Facilitator
Jeanie Bergin, Creator, Thinking W.I.D.E.
Jeanie started her career with Trout & Ries and came to the UK as Chairman and Chief Executive of FCA. She is the creator of the Thinking W.I.D.E.™ framework for releasing useful creativity. Her current projects range from consulting to copywriting to teaching. She is also an emerging leader in the development of effective approaches to evaluating and remunerating agency and client teams. She has worked extensively in the US, UK and Europe with such organisations as Coca-Cola, Heinz, SABMiller, GSK and others.
Next steps
- Evaluating agency performance
Course details
Date: Tuesday 29th January 2008
Time: 9.30 am to 5.00 pm
Venue : ISBA, Langham House, 1b Portland Place, London W1B 1PN
Fees: £395 + £67.15 VAT (£462.15)
Contact Elvira Bagge, ISBA, Langham House, 1B Portland Place, London W1B 1PN
Tel: 020 7291 9020 Fax: 020 7291 9030 E-Mail: elvirab@isba.org.uk
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA Ltd. We also take credit cards.
- All cancellations or postponements must be made in writing. Cancellations received in writing not less than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- If a booking is cancelled or postponed within 14 days of the workshop date the fee will be payable in full and is not refundable.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
The cost of this event is 395.00 .
