TW530 - Getting started in digital
4 March 2008
Getting started in digital
Introducing the fundamentals of digital communications.
Course content
- How the world is going digital
- A view of each channel in the digital mix
- Making the most of digital
- How digital and traditional communications can work together
What you will learn
- Where digital is and where it’s headed
- The role of each digital channel – web, mobile, search and more
- How digital channels work together, and how digital works with traditional communications
Key benefits
- Individuals will gain a thorough induction to digital communications and confidence to begin using digital for their brands
- Organisations will benefit from an improved understanding of the opportunities provided by digital
Who is the course aimed at?
- An introductory level course for entry-middle level marketers who want to learn how to get started using digital communications for their brands.
Facilitator
- Wayne Arnold, CEO of Europe, Profero
Wayne is one of the digital industry’s most experienced practitioners having co-founded Profero with his brother in 1998. Recently appointed as Profero’s European CEO, Wayne’s focus is gearing towards growing the business in Europe. Prior to this he was UK MD and had successfully supervised UK and pan European campaigns for an enviable client list including Apple, AstraZeneca, Channel 4 and MINI. Wayne has expanded the Profero client base, by carefully positioning Profero as the only full-service agency of its kind, with offices across Europe and Asia. He was also elected as Chairman of the IPA’s Digital Marketing Group.
Next steps
- Understanding and enhancing the digital opportunity for senior marketers
- Integrating digital communications…from bolt-on to centre of gravity
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
