The aim of ISBA’s uniquely designed workshops is to give our members the skills and knowledge they need at the different stages of their careers. Whether you require a basic understanding of advertising and marketing techniques or more specific knowledge for negotiating terms with your advertising agency, ISBA has got it covered. And if the workshop you are looking for is not on our current list, we are more than happy to tailor one to your exact requirements.
ISBA’s uniquely designed training workshops are one of the many benefits of ISBA membership. We are constantly adding new workshops to our monthly programme so check this section and make sure you look out for our regular mailing updates and emails with new information. Click here to be added to our workshop mailing list.
January 2008
Briefing part 1 - Understanding effective briefing for better business results
Thursday 24th January
Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them. More....
Understanding branded content; how to benefit from the new media landscape
Friday 25th January
TV and radio audiences are in decline. Advertisers can now be media owners in their own right. This workshop explores what this means and how can you attract and keep consumers’ attention for longer?. More....
Integrated marketing communications - what it's really about
Tuesday 29th January
Designing and implementing fully integrated marketing communications – it’s so much more than “matching luggage”. More....
Understanding media and the planning process to deliver effective campaigns
Thursday 31st January
Making more effective choices in managing the substantial investment that is the media budget. More....
February 2008
Agency selection, management and remuneration
Wednesday 6th February
Creating and managing the business relationship is crucial to getting the best marketing communications for your brand. More....
Magic and Logic - understanding sustainable business practices to optimise ROI
Thursday 7th February
Magic & Logic is a cross-industry initiative focusing on modern sustainable business practices that enable marketing, procurement and agency teams to optimise creative excellence and financial efficiency. More....
Understanding the requirements of data protection law
Thursday 14th February - Half Day Only
An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications. More....
Television planning, trading, buying and negotiation
Tuesday 19th February
Valuable insight into how the TV marketplace is planned, bought and traded – in order to help maximise return on investment. More....
Briefing part 2 – Briefing and managing agencies for integrated campaigns
Wednesday 20th February
Getting agencies to work together doesn’t have to be like herding cats. More....
March 2008
Getting started in digital
Tuesday 4th March
Introducing the fundamentals of digital communications. More....
Controlling TV Production
Thursday 6th March
An up-to-date insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of broadcast communication. More....
How advertising works…a complete guide
Tuesday 11th March
A full primer of the ins and outs, ups and downs, opportunities and obstacles of the world of advertising. More....
Briefing part 3 – Briefing and appraising creative solutions
Thursday 13th March
Helping marketers brief better and appraise creative ideas more effectively to inspire excellence. More....
Understanding agency finances and their impact on commercial arrangements
Tuesday 18th March - Half Day Only
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls. More....
