Cosmetics advertisers give a strong defence of their campaigns and how cosmetics products enhance body confidence
All Party Parliamentary Group on Body Confidence hear directly from top advertisers on Monday night.
In the face of critical enquiries about ‘airbushing’ from other witnesses representing campaign organisations and from the MPs the advertisers presented their evidence at the House of Commons.
Cosmetic advertisers from Boots, L’Oreal, Unilever and P&G talked about the confidence that their products gave their consumers. They also made the very strong point that whether or not post production techniques are used advertising must not mislead.
The Cosmetic Toiletry & Perfumery Association and Advertising Association also gave evidence aout industry action on setting standards and referencing our research publication Pretty as a Picture, produced by the advertising think tank Credos.
The event is covered in Marketing Week.